--- title: MarTech Stack Diagram Template (Free Download) description: Free editable MarTech stack diagram template in PowerPoint. Map your marketing tools across six layers in 20 minutes and see overlap, gaps and wasted spend. image: https://www.marketingmary.ai/hubfs/blog/images/ms-2-5-martech-diagram-hero.webp --- [Skip to main content](https://www.marketingmary.ai/blog/martech-stack-diagram#main-content) [![](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026-preview/marketingmary-logo-mark-only.png?width=259&height=155&name=marketingmary-logo-mark-only.png) Marketing Mary](https://www.marketingmary.ai/) - [How it works ▾](https://www.marketingmary.ai/how-it-works) How it works - [OverviewThe whole journey, step by step](https://www.marketingmary.ai/how-it-works) - [PersonasProfiles of your best customers](https://www.marketingmary.ai/personas) - [ArticlesWritten, checked and approved](https://www.marketingmary.ai/content) - [The 90-day planWeek by week, sized to your hours](https://www.marketingmary.ai/90-day-plan) - [How Mary checks her workSources, labels and checks](https://www.marketingmary.ai/methodology) - [Who it’s for ▾](https://www.marketingmary.ai/for-small-businesses) Who it’s for - [Small businessesOwners and one-person teams](https://www.marketingmary.ai/for-small-businesses) - [Marketing teamsPersonas and content your board can defend](https://www.marketingmary.ai/for-marketing-teams) - [AgenciesEvery client in one account](https://www.marketingmary.ai/for-agencies) - [Pricing](https://www.marketingmary.ai/pricing) - [Blog](https://www.marketingmary.ai/blog) [Join the early-adopter list](https://www.marketingmary.ai/join-our-waitlist) 3 min read # MarTech Stack Diagram Template (Free PowerPoint Download) [![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert) : Published July 26, 2026 Updated October 17, 2026 ![MarTech Stack Diagram Template (Free PowerPoint Download)](https://www.marketingmary.ai/hubfs/blog/images/ms-2-5-martech-diagram-hero.webp) **A MarTech stack diagram is a single-page map of every tool your marketing team runs, grouped into layers by the job each one does — data foundation, attract, capture, nurture, create and measure. It turns an invoice list into an architecture you can actually reason about, and it makes overlap, gaps and wasted spend obvious at a glance.** Most teams cannot draw their own stack from memory. That is the problem — you cannot rationalize what you cannot see. This page gives you a free, editable PowerPoint template to map yours in about twenty minutes, plus the six layers to use and how to read the finished picture. Free MarTech Stack Diagram Template (PowerPoint) Three editable slides: a blank layered canvas, a worked B2B example, and instructions. No email required. [Download the template (.pptx)](https://www.marketingmary.ai/hubfs/downloads/martech-stack-diagram-template.pptx) ![A layered marketing technology stack diagram drawn as horizontal bands holding tool icons](https://www.marketingmary.ai/hubfs/blog/images/ms-2-5-martech-diagram-hero.webp) ## The six layers of a MarTech stack diagram Group by *job to be done*, not by vendor. Six layers cover almost every B2B and B2C stack: | Layer | What it does | Typical tools | | --- | --- | --- | | Data foundation | The single source of truth every other layer reads from | CRM, CDP, data warehouse | | Attract | Bringing the right people to you | SEO, paid ads, social, content distribution | | Capture | Turning visitors into known contacts | Forms, landing pages, chat | | Nurture | Moving contacts towards a decision | Email, marketing automation, sequences | | Create | Producing and publishing the work itself | Content tools, design, AI writing tools | | Measure | Proving what worked and what to cut | Analytics, attribution, dashboards | ## How to fill in the template in 20 minutes 1. **Export the invoice list (5 min).** Pull every marketing subscription from finance. Not what you think you use — what you actually pay for. 2. **Drop each tool into a layer (8 min).** Duplicate the blank slide and type each tool into the layer whose job it does. A tool that spans two layers goes in the one it does best. 3. **Mark the overlaps (4 min).** Any layer with three or more tools doing the same job is your consolidation candidate. Color those boxes. 4. **Mark the gaps (3 min).** An empty or thin layer is where work is happening by hand — usually Create or Measure. Key takeaway Marketing leaders use only about a third of their martech stack's capability: 33% in 2023, down from 58% in 2020, according to a [Gartner survey](https://www.gartner.com/en/newsroom/press-releases/2023-08-23-gartner-survey-finds-63-percent-of-marketing-leaders-plan-to-invest-in-generative-ai-in-the-next-24-months). The diagram shows where the unused capability sits — and the layers where nothing is automated at all. ## How to read your finished diagram Three patterns show up almost every time: **A crowded Attract layer.** Marketing tools are easy to buy, so the top of the stack accumulates. Two or three overlapping tools here is normal; five is a budget conversation. **A thin Create layer.** Most stacks have a writing tool and nothing else, because the eight steps after the draft (brand voice, images, SEO metadata, schema, publishing, internal links, verification) are done by people. That is the [draft-to-published gap](https://www.marketingmary.ai/blog/ai-marketing-co-pilot-vs-agent), and it is where most of the week goes. **A disconnected Data foundation.** If the layers do not read from one source of truth, every report disagrees. Fix this before buying anything else. Once the picture is drawn, score it. Our [MarTech stack audit template](https://www.marketingmary.ai/blog/martech-stack-audit-template) puts numbers against each tool, [how to build a B2B MarTech stack](https://www.marketingmary.ai/blog/how-to-build-martech-stack) covers the rebuild sequence, and [B2B vs B2C stacks](https://www.marketingmary.ai/blog/b2b-vs-b2c-martech-stack) explains why your architecture should differ by model. The full context sits in the [complete guide to MarTech stacks](https://www.marketingmary.ai/blog/what-is-a-martech-stack). ## Thin Create layer? That is the one worth fixing. Marketing Mary researches, drafts and checks each article, and publishes it to HubSpot once a named person approves, then adds internal links and checks the live page. [Join the early-adopter list](https://www.marketingmary.ai/join-our-waitlist) ## Frequently asked questions ### What is a MarTech stack diagram? A single-page map of every marketing tool you run, grouped into layers by the job each does: data foundation, attract, capture, nurture, create and measure. It makes overlap, gaps and unused spend visible at a glance. ### Is the template really free? Yes — it is an editable PowerPoint file with no email gate. Three slides: instructions, a blank layered canvas to fill in, and a worked B2B example. ### How many layers should a MarTech stack diagram have? Six covers almost every team: data foundation, attract, capture, nurture, create and measure. Delete any layer you do not run rather than inventing tools to fill it. ### How often should I redraw it? Once a quarter, or before any renewal or new purchase. Stacks grow quietly — a quarterly redraw catches the drift before the invoices do. Sources: [Gartner — martech utilization survey, 2023](https://www.gartner.com/en/newsroom/press-releases/2023-08-23-gartner-survey-finds-63-percent-of-marketing-leaders-plan-to-invest-in-generative-ai-in-the-next-24-months) · [Marketing Mary — What is a MarTech stack](https://www.marketingmary.ai/blog/what-is-a-martech-stack) - [Tweet](https://twitter.com/share) [![What is an evidence-graded buyer persona?](https://www.marketingmary.ai/hubfs/blog/images/evidence-graded-buyer-persona-hero.webp)](https://www.marketingmary.ai/blog/evidence-graded-buyer-persona) #### [What is an evidence-graded buyer persona?](https://www.marketingmary.ai/blog/evidence-graded-buyer-persona) [![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert): Sep 30, 2026, 8:25:00 PM An evidence-graded buyer persona is a buyer persona in which every claim carries a label saying where it came from: first-party evidence (the... [marketing](https://www.marketingmary.ai/blog/tag/marketing) [Buyer Personas](https://www.marketingmary.ai/blog/tag/buyer-personas) [Read More](https://www.marketingmary.ai/blog/evidence-graded-buyer-persona) [![Impressions Up, Clicks Down: What's Really Happening in Search Console (2026)](https://www.marketingmary.ai/hubfs/blog/images/aeo-06-impressions-clicks-divergence-her-hero-1.webp)](https://www.marketingmary.ai/blog/impressions-up-clicks-down) #### [Impressions Up, Clicks Down: What's Really Happening in Search Console (2026)](https://www.marketingmary.ai/blog/impressions-up-clicks-down) [![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert): Sep 9, 2026, 11:58:11 PM Our own Search Console tells this story: impressions up 53% and clicks down 6% in the 28 days to September 6, 2026, compared with the 28 days before,... [Read More](https://www.marketingmary.ai/blog/impressions-up-clicks-down) [![How HubSpot Breeze Credits Work: Rates, Allowances & Traps (2026)](https://www.marketingmary.ai/hubfs/blog/images/aeo-05-hubspot-breeze-credits-hero-hero-1.webp)](https://www.marketingmary.ai/blog/how-hubspot-breeze-credits-work) #### [How HubSpot Breeze Credits Work: Rates, Allowances & Traps (2026)](https://www.marketingmary.ai/blog/how-hubspot-breeze-credits-work) [![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert): Aug 25, 2026, 10:16:09 AM You can find HubSpot's credit rates. You can find your monthly allowance. What you cannot easily find is the sentence that connects them — so most... [Read More](https://www.marketingmary.ai/blog/how-hubspot-breeze-credits-work) [![B2B vs B2C MarTech Stacks: Architecture, Tools & Budget (2026)](https://www.marketingmary.ai/hubfs/blog/images/ms-2-4-b2b-vs-b2c-martech-hero.webp)](https://www.marketingmary.ai/blog/b2b-vs-b2c-martech-stack) #### [B2B vs B2C MarTech Stacks: Architecture, Tools & Budget (2026)](https://www.marketingmary.ai/blog/b2b-vs-b2c-martech-stack) [![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert) : Jul 23, 2026, 12:05:16 AM B2B vs B2C MarTech stacks compared: B2B is CRM-centered for high-value accounts; B2C is CDP-centered for real-time personalization. Architecture,... [Read More](https://www.marketingmary.ai/blog/b2b-vs-b2c-martech-stack) [![What Is a MarTech Stack? Definition, 5 Layers & Examples](https://www.marketingmary.ai/hubfs/blog/images/martech-stack-architecture-diagram-20260503-112306.webp)](https://www.marketingmary.ai/blog/what-is-a-martech-stack) #### [What Is a MarTech Stack? Definition, 5 Layers & Examples](https://www.marketingmary.ai/blog/what-is-a-martech-stack) [![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert) : May 3, 2026, 11:00:00 AM What a MarTech stack is, the 5 core layers, and how suite, best-of-breed and composable setups compare, with cost benchmarks for B2B marketing teams. [AI](https://www.marketingmary.ai/blog/tag/ai) [marketing](https://www.marketingmary.ai/blog/tag/marketing) [Read More](https://www.marketingmary.ai/blog/what-is-a-martech-stack) [![Marketing ROI Calculator: How to Measure and Maximize Your Return](https://www.marketingmary.ai/hubfs/blog/images/marketing-roi-calculator/marketing-roi-hero-v2.webp)](https://www.marketingmary.ai/blog/marketing-roi-calculator) #### [Marketing ROI Calculator: How to Measure and Maximize Your Return](https://www.marketingmary.ai/blog/marketing-roi-calculator) [![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert) : Apr 18, 2026, 11:00:00 AM Free marketing ROI calculator with channel-specific formulas and B2B benchmarks. Downloadable Excel workbook with scenario models and attribution... [Read More](https://www.marketingmary.ai/blog/marketing-roi-calculator) ![](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026-preview/marketingmary-logo-mark-only.png?width=259&height=155&name=marketingmary-logo-mark-only.png) Marketing Mary How it works - [Overview](https://www.marketingmary.ai/how-it-works) - [Personas](https://www.marketingmary.ai/personas) - [Articles](https://www.marketingmary.ai/content) - [The 90-day plan](https://www.marketingmary.ai/90-day-plan) - [How Mary checks her work](https://www.marketingmary.ai/methodology) - [Pricing](https://www.marketingmary.ai/pricing) - [Managed](https://www.marketingmary.ai/managed) Who it’s for - [Small businesses](https://www.marketingmary.ai/for-small-businesses) - [Marketing teams](https://www.marketingmary.ai/for-marketing-teams) - [Agencies](https://www.marketingmary.ai/for-agencies) Company - [Blog](https://www.marketingmary.ai/blog) - [Security](https://www.marketingmary.ai/security) - [Privacy](https://www.marketingmary.ai/privacy-policy) - [Terms](https://www.marketingmary.ai/terms-of-service) - [Contact](https://www.marketingmary.ai/contact) © 2026 Marketing Mary Data hosted in the UK (London) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Clwyd Probert", "url" : "https://www.marketingmary.ai/blog/author/clwyd-probert" }, "datePublished" : "2026-07-26T16:24:55.000Z", "headline" : "MarTech Stack Diagram Template (Free Download)", "image" : [ "https://www.marketingmary.ai/hubfs/blog/images/ms-2-5-martech-diagram-hero.webp" ], "mainEntityOfPage" : { "@id" : "https://www.marketingmary.ai/blog/martech-stack-diagram", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.marketingmary.ai/hubfs/Logo%20White-1.png" }, "name" : "Marketing Mary" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Blog", "description" : "Plain-English guides to marketing plans, buyer personas, content and getting found on Google and in AI answers, from the team behind Marketing Mary.", "inLanguage" : "en-US", "name" : "Marketing Mary Blog", "publisher" : { "@type" : "Organization", "name" : "Marketing Mary", "url" : "https://www.marketingmary.ai" }, "url" : "https://www.marketingmary.ai/blog" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Clwyd Probert", "url" : "https://www.marketingmary.ai/blog/author/clwyd-probert" }, "dateModified" : "2026-07-26", "datePublished" : "2026-07-26", "description" : "Free editable MarTech stack diagram template in PowerPoint. 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