---
title: Marketing Mary Blog | Plain-English marketing guides | Buyer Personas
description: Buyer Personas | Plain-English guides to marketing plans, buyer personas, content and getting found on Google and in AI answers, from the team behind Marketing Mary.
---

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# Marketingmary Blog

#### Don't miss the latest AI and Marketing news.

Filter by Tag Show All AI Buyer Personas Marketing Automation marketing

### Buyer Personas

[![Ink line illustration of a buyer persona sheet linked by threads to its sources: a web page, an interview notebook and a research report, one thread in terracotta](https://www.marketingmary.ai/hs-fs/hubfs/blog/images/evidence-graded-buyer-persona-hero.webp?width=1200&height=628&name=evidence-graded-buyer-persona-hero.webp)](https://www.marketingmary.ai/blog/evidence-graded-buyer-persona)

 9 min read

#### [What is an evidence-graded buyer persona?](https://www.marketingmary.ai/blog/evidence-graded-buyer-persona)

[![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert): Sep 30, 2026, 8:25:00 PM

An evidence-graded buyer persona is a buyer persona in which every claim carries a label saying where it came from: first-party evidence (the...

[marketing](https://www.marketingmary.ai/blog/tag/marketing) [Buyer Personas](https://www.marketingmary.ai/blog/tag/buyer-personas)

[Read More](https://www.marketingmary.ai/blog/evidence-graded-buyer-persona)

[![B2B SaaS marketing team collaborating with interactive buyer persona holograms in real-time conversation interface](https://www.marketingmary.ai/hs-fs/hubfs/blog/images/buyer-persona-hero-hero-1.webp?width=1200&height=628&name=buyer-persona-hero-hero-1.webp)](https://www.marketingmary.ai/blog/how-to-create-buyer-persona)

 9 min read

#### [How to Create a Buyer Persona (Step-by-Step Template + AI Shortcut)](https://www.marketingmary.ai/blog/how-to-create-buyer-persona)

[![Picture of Clwyd Probert](https://app.hubspot.com/settings/avatar/ce454bc741a43a0578a9342cd3f99842) Clwyd Probert](https://www.marketingmary.ai/blog/author/clwyd-probert): Mar 22, 2026, 3:48:21 PM

Your buyer personas are sitting in a Google Drive folder somewhere, gathering digital dust. They're static PDFs from six weeks of interviews and...

[marketing](https://www.marketingmary.ai/blog/tag/marketing) [Buyer Personas](https://www.marketingmary.ai/blog/tag/buyer-personas)

[Read More](https://www.marketingmary.ai/blog/how-to-create-buyer-persona)

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How it works

- [Overview](https://www.marketingmary.ai/how-it-works)
- [Personas](https://www.marketingmary.ai/personas)
- [Articles](https://www.marketingmary.ai/content)
- [The 90-day plan](https://www.marketingmary.ai/90-day-plan)
- [How Mary checks her work](https://www.marketingmary.ai/methodology)
- [Pricing](https://www.marketingmary.ai/pricing)
- [Managed](https://www.marketingmary.ai/managed)

Who it’s for

- [Small businesses](https://www.marketingmary.ai/for-small-businesses)
- [Marketing teams](https://www.marketingmary.ai/for-marketing-teams)
- [Agencies](https://www.marketingmary.ai/for-agencies)

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