--- title: Marketing Mary for agencies | Every client researched and reported description: Give Mary a client’s web address. She reads the site, builds evidence-graded personas, runs the technical SEO checks and hands you a sourced report. --- [Skip to main content](https://www.marketingmary.ai/for-agencies#main-content) [![](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026-preview/marketingmary-logo-mark-only.png?width=259&height=155&name=marketingmary-logo-mark-only.png) Marketing Mary](https://www.marketingmary.ai/?hsLang=en) - [How it works ▾](https://www.marketingmary.ai/how-it-works?hsLang=en) How it works - [OverviewThe whole journey, step by step](https://www.marketingmary.ai/how-it-works?hsLang=en) - [PersonasProfiles of your best customers](https://www.marketingmary.ai/personas?hsLang=en) - [ArticlesWritten, checked and approved](https://www.marketingmary.ai/content?hsLang=en) - [The 90-day planWeek by week, sized to your hours](https://www.marketingmary.ai/90-day-plan?hsLang=en) - [How Mary checks her workSources, labels and checks](https://www.marketingmary.ai/methodology?hsLang=en) - [Who it’s for ▾](https://www.marketingmary.ai/for-small-businesses?hsLang=en) Who it’s for - [Small businessesOwners and one-person teams](https://www.marketingmary.ai/for-small-businesses?hsLang=en) - [Marketing teamsPersonas and content your board can defend](https://www.marketingmary.ai/for-marketing-teams?hsLang=en) - [AgenciesEvery client in one account](https://www.marketingmary.ai/for-agencies) - [Pricing](https://www.marketingmary.ai/pricing?hsLang=en) - [Blog](https://www.marketingmary.ai/blog?hsLang=en) [Join the early-adopter list](https://www.marketingmary.ai/join-our-waitlist?hsLang=en) For agencies # Every client researched, planned and reported, in your branding. Give Mary a client’s web address. She reads the site, builds evidence-graded personas, runs the technical SEO checks and hands you a report with every source attached. [Join the early-adopter list](https://www.marketingmary.ai/join-our-waitlist?hsLang=en) [See a client’s first session](https://www.marketingmary.ai/for-agencies#first) ![The project switcher, listing three sample client projects: Brightmoor, brightmoor.co.uk, with an analysis running; Harbour Supply, harboursupply.com.au, with 3 analyses; and Fenwick & Co, fenwickandco.ie, with 1 analysis. Below are New project and Archived (1).](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/screens/mm-screen-18-project-switcher-dark.webp?width=939&height=554&name=mm-screen-18-project-switcher-dark.webp) 1 2 3 4 **1**One project per client website **2**Each client’s status at a glance **3**Add a client in one step **4**Archive a client, bring them back later Real screen with sample data. All three clients are fictional. ## “We have forty clients and no time to research each one properly.” Mary does the reading for every client, not just the big ones. Your strategists start each client conversation from evidence, and spend their time on the advice. ![Five client folders fanned on a desk, each tab labeled, one tab in terracotta](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/illustrations/mm-illo-agencies-client-folders.webp?width=1024&height=768&name=mm-illo-agencies-client-folders.webp) One-session client onboarding ## What happens in a new client’s first session? From one web address to a report you can send. Discovery starts with the evidence already gathered, so your first conversation with the client is about what Mary found. 1. 1 ### Web address The client’s site, and nothing else. brightmoor.co.uk 2. 2 ### Company profile Who they are and who they sell to, every line labeled. B2B marketing softwarestated on your website UK and Irelandworked out from your website 3. 3 ### Personas Several per client, each graded on its evidence. Scale-up SophieHigh first-party · researched · synthesis 4. 4 ### Health check Around 60 technical SEO checks on every page read. ✓ checked and fine ! to fix ○ never checked 5. 5 ### Report to send Sources included, in your branding. Web pageMarkdownPDF Illustrative cards with sample data Deliverables with the sources attached ## What do you say when a client asks “where did you get that?” You show them. Every claim in a client’s profile answers for itself: stated on their website, worked out from it, added by your team, or inferred. Quotes are pulled from the stored page and checked, never written. ![The Who they are panel for the sample client Brightmoor, each fact with a source label, next to a pop-up showing the quoted sentence, We’re based in Clerkenwell, London, and work with clients across the UK, and the About page it came from.](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/crops/for-agencies-02-overview-quote.webp?width=2256&height=996&name=for-agencies-02-overview-quote.webp) 1 2 3 4 5 **1**stated on your websiteQuoted from a named page on the client’s site. **2**worked out from your websiteDerived from several pages, all listed. **3**added by youCorrected by your team; the original is kept. **4**the exact sentenceAnd a link to the page it came from. **5**couldn’t be verifiedCounted, and left out of the deliverable. Real screen with sample data Many clients, one workspace ## How do you keep every client’s work in one place? Each client is its own project, one per website. The project keeps every analysis of that site, so you can compare this quarter’s reading with the last. A project can’t run two analyses at once, so work is never duplicated. ![The home of the sample client project Brightmoor, for brightmoor.co.uk, with 12 analyses and 8 personas. Recent analyses: one running, with 139 pages found and 62 read so far; two complete; and one that failed, with a link to its details.](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/screens/mm-screen-19-project-landing.webp?width=1473&height=708&name=mm-screen-19-project-landing.webp) 1 2 3 **1**Every analysis and persona for this client **2**A running analysis, with honest progress **3**Earlier readings kept, to compare quarter by quarter Real screen with sample data ## Can Mary write in each client’s voice? Yes, and voices don’t mix. Mary proposes a brand identity for each client from their website, and your team accepts or edits it before she writes anything. Each client gets a 90-day plan sized to the hours on the account, and every piece waits for a named person on your team to approve it. ![The brand identity for the sample client Brightmoor: how it sounds, its tone, who it writes for, reading level, spelling, and what it is and isn’t. Each field is marked written by you.](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/crops/for-agencies-09-voice-what-we-are.webp?width=2020&height=1030&name=for-agencies-09-voice-what-we-are.webp) Each client’s brand identitySet once per client, accepted by your team, kept separate. ![The reviewer’s six-point checklist for version 3 of a sample article, with a button that records the reviewer’s name and the time.](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/crops/for-agencies-14-checklist.webp?width=960&height=888&name=for-agencies-14-checklist.webp) Approved before it shipsA named person signs a six-point checklist for every piece. Real screens with sample data Custom branding ## Can reports go out under our brand? Yes. Client reports go out with your agency’s logo and colors, and the evidence stays attached, so the work your client sees is work your team can stand behind. When the report is about the client’s own brand, you can use the client’s colors on headings and accents instead. your logoPrepared for Brightmoor 1. Cover and executive summary 2. The company and its proposition 3. Products and services, each with its source 4. The personas, with their evidence mix 5. A website snapshot from the technical checks 6. Methodology and sources Web pageMarkdownPDF Report outline · illustrative card with sample data ## Mary makes your strategists better. She doesn’t replace them. Mary does the reading. Your team decides. Clients still need the judgment, the relationship and the recommendation. Mary does the reading behind it and shows her sources, so your strategists start each client conversation from evidence and spend their time on the advice. Marketing Mary grew out of the way we work with clients at a B2B marketing agency. Agencies use it for their client work, and so do we. ## Which plan fits an agency? Enterprise is built for agencies. Smaller agencies can start on Professional. Every plan has a monthly allowance for reading and analysis. It’s checked before any work starts, with a warning as you approach the limit, so you can plan each client’s work against it and there are no surprise overruns. - Each organization’s data is kept separate, and that separation is tested automatically on every change. - Hosted in the UK, in London. - HubSpot integration in the first release; WordPress shortly after. Professional For smaller agencies starting with a handful of clients. Pricing to be confirmed Enterprise For agencies running many clients. - Many client projects - Reports in your branding - Higher allowances Pricing to be confirmed ## Questions agencies ask Will clients think they don’t need us? Marketing Mary is built to make your agency’s work better and easier to defend, not to replace your strategists. Mary does the reading and shows her sources; your team brings the judgment, the relationship and the recommendation. How do you keep one client’s data apart from another’s? Each client is its own project, one per website, with its own brand identity, personas and content. Each organization’s data is kept separate, and that separation is tested automatically on every change. Data is hosted in the UK, in London. Does it work with HubSpot? Yes. HubSpot integration is part of the first release. WordPress follows shortly after. Mary can read any client’s public website, whatever it runs on. Can we send reports under our own branding? Yes. Client reports can go out with your agency’s logo and colors, with every source still attached. Reports download as a web page, Markdown or a print-ready PDF. How does pricing work for many clients? Enterprise is the plan for agencies, and smaller agencies can start on Professional. Pricing is to be confirmed. Each plan has a monthly allowance that’s checked before any work starts, with a warning as you approach the limit, so there are no surprise overruns. What do we get when we onboard a new client? From one web address: the site read with a full page table, a company profile with every line labeled by its source, evidence-graded personas, around 60 technical SEO checks on every page read, and a report with the sources included. ## Start with one client. Join the early-adopter list and be one of the first agencies to give Mary a client’s web address. [Join the early-adopter list](https://www.marketingmary.ai/join-our-waitlist?hsLang=en) [See how it works](https://www.marketingmary.ai/how-it-works?hsLang=en) ![](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026-preview/marketingmary-logo-mark-only.png?width=259&height=155&name=marketingmary-logo-mark-only.png) Marketing Mary How it works - [Overview](https://www.marketingmary.ai/how-it-works?hsLang=en) - [Personas](https://www.marketingmary.ai/personas?hsLang=en) - [Articles](https://www.marketingmary.ai/content?hsLang=en) - [The 90-day plan](https://www.marketingmary.ai/90-day-plan?hsLang=en) - [How Mary checks her work](https://www.marketingmary.ai/methodology?hsLang=en) - [Pricing](https://www.marketingmary.ai/pricing?hsLang=en) Who it’s for - [Small businesses](https://www.marketingmary.ai/for-small-businesses?hsLang=en) - [Marketing teams](https://www.marketingmary.ai/for-marketing-teams?hsLang=en) - [Agencies](https://www.marketingmary.ai/for-agencies?hsLang=en) Company - [Blog](https://www.marketingmary.ai/blog?hsLang=en) - [Security](https://www.marketingmary.ai/security?hsLang=en) - [Privacy](https://www.marketingmary.ai/privacy-policy?hsLang=en) - [Terms](https://www.marketingmary.ai/terms-of-service?hsLang=en) - [Contact](https://www.marketingmary.ai/contact?hsLang=en) © 2026 Marketing Mary Data hosted in the UK (London) ```json { "@context" : "https://schema.org", "@id" : "https://www.marketingmary.ai/for-agencies#webpage", "@type" : "WebPage", "audience" : { "@type" : "BusinessAudience", "audienceType" : "Marketing agencies" }, "breadcrumb" : { "@id" : "https://www.marketingmary.ai/for-agencies#breadcrumb" }, "description" : "Give Mary a client’s web address. 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