---
title: Buyer personas built from your own website | Marketing Mary
description: Profiles of your best customers, built from your own website. Every line shows where it came from, each section is graded, and you can correct anything.
---

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[![](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026-preview/marketingmary-logo-mark-only.png?width=259&height=155&name=marketingmary-logo-mark-only.png) Marketing Mary](https://www.marketingmary.ai/?hsLang=en)

- [How it works ▾](https://www.marketingmary.ai/how-it-works?hsLang=en) How it works
  
    - [OverviewThe whole journey, step by step](https://www.marketingmary.ai/how-it-works?hsLang=en)
    - [PersonasProfiles of your best customers](https://www.marketingmary.ai/personas)
    - [ArticlesWritten, checked and approved](https://www.marketingmary.ai/content?hsLang=en)
    - [The 90-day planWeek by week, sized to your hours](https://www.marketingmary.ai/90-day-plan?hsLang=en)
    - [How Mary checks her workSources, labels and checks](https://www.marketingmary.ai/methodology?hsLang=en)
- [Who it’s for ▾](https://www.marketingmary.ai/for-small-businesses?hsLang=en) Who it’s for
  
    - [Small businessesOwners and one-person teams](https://www.marketingmary.ai/for-small-businesses?hsLang=en)
    - [Marketing teamsPersonas and content your board can defend](https://www.marketingmary.ai/for-marketing-teams?hsLang=en)
    - [AgenciesEvery client in one account](https://www.marketingmary.ai/for-agencies?hsLang=en)
- [Pricing](https://www.marketingmary.ai/pricing?hsLang=en)
- [Blog](https://www.marketingmary.ai/blog?hsLang=en)

[Join the early-adopter list](https://www.marketingmary.ai/join-our-waitlist?hsLang=en)

Personas

# Buyer personas, built from your own website.

Profiles of your best customers: who they are, what they care about and what makes them say yes. Every line shows where it came from, so you can see what each profile rests on.

[Join the early-adopter list](https://www.marketingmary.ai/join-our-waitlist?hsLang=en)[What’s inside a persona](https://www.marketingmary.ai/personas#inside)

![Four sample persona cards: Scale-up Sophie and Content-Lead Callum with high confidence, Procurement Priya and Ops-Minded Olivia with medium confidence. Each shows a goal, the website it came from and bars for first-party, researched and synthesis evidence.](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/crops/personas-01-persona-cards.webp?width=1520&height=1090&name=personas-01-persona-cards.webp)

123

**1**How sure Mary is**2**The website it came from**3**What it rests on

Real screen with sample data. Brightmoor is a fictional company.

## What’s inside a persona?

Each persona comes with a dossier: the full write-up behind the card. It covers who they are, their goals, the pressures on them, how they buy and what makes them say yes.

Each section has its own grade and its own sources. So you can see that a persona’s goals come straight from the website, while how they buy leans on outside research.

1. 1How sure Mary is about the whole persona
2. 2A grade for each section
3. 3Where each line came from
4. 4What the whole persona rests on

Persona dossierScale-up Sophiefrom brightmoor.co.uk

High confidence1

GoalsProve marketing’s contribution to pipeline, every quarter.stated on your website3

High2

PressuresA leadership team that wants marketing tied to revenue.worked out from your website

High

How she buysShortlists two or three suppliers, then asks for a trial on her own data.researched · sources cited

Medium

What makes her say yesSeeing her own numbers in the first conversation.inferred by Mary

Low

Evidence mix4

FIRST-PARTY46%RESEARCHED38%SYNTHESIS16%

Illustrative dossier with sample data. Percentages as shown on the sample screen.

## Where does each line come from?

Before any persona exists, Mary works out who the company is, who it sells to and how it describes itself. Each line carries one of four labels. Point at one to see the exact sentence and the page it came from.

What can’t be checked isn’t shown as fact, and the screen says how many things were left out.

[How Mary checks her work →](https://www.marketingmary.ai/methodology?hsLang=en)

![The Who they are panel for the sample company Brightmoor. Name, industry and location are stated on the website; markets served and target markets are worked out from the website; size signals were added by a person. A note says 3 things couldn’t be verified and aren’t shown.](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/crops/personas-02-who-they-are.webp?width=1520&height=996&name=personas-02-who-they-are.webp)

4123

**1**stated on your websiteCopied from one of your pages.**2**worked out from your websitePieced together from several pages, all listed.**3**added by youYou corrected it; the original is kept.**4**couldn’t be verifiedLeft out, and counted.

Real screen with sample data. Mary’s own readings carry a fourth label, “inferred”.

## How much of a persona rests on your own website?

Every persona shows its evidence mix as three bars. A persona that leans on Mary’s own reading is shown that way, with a lower confidence level. A thin persona is shown as thin.

FIRST-PARTY

From the company’s own website.

RESEARCHED

From outside research, with its sources cited.

SYNTHESIS

Mary’s own reasoning, labeled as such.

Scale-up Sophie

High

Prove marketing’s contribution to pipeline, every quarter.

from brightmoor.co.uk

FIRST-PARTY46%RESEARCHED38%SYNTHESIS16%

Procurement Priya

Medium

Cut supplier risk without slowing the buying cycle.

from harboursupply.com.au

FIRST-PARTY18%RESEARCHED64%SYNTHESIS18%

Regional-Sales Ravi

Low

Open two new territories with the same headcount.

from harboursupply.com.au

FIRST-PARTY12%RESEARCHED55%SYNTHESIS33%

Illustrative cards with sample data

[What is an evidence-graded buyer persona? →](https://www.marketingmary.ai/blog/evidence-graded-buyer-persona?hsLang=en)

## What if Mary gets something wrong?

Correct it. Your correction is marked “added by you”, with your name and the date. Mary keeps her original reading, so you can go back at any time.

Fix who the company sells to, and the next set of personas is built on what you said.

![A corrected fact: size signals now read 38 people, marked corrected by you on Sep 3, 2026. A note shows what the analysis originally inferred, around 35 people, with options to edit, revert or see the history.](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/crops/personas-06-correction.webp?width=2118&height=808&name=personas-06-correction.webp)

123

**1**Your name and the date go on the change**2**What Mary first read is kept**3**Edit it again, or go back to Mary’s reading

Real screen with sample data

## Can you ask your personas questions?

Yes. Try a headline, an offer or an idea on a persona before it goes out. Each answer draws on what Mary knows about the company, and says what it rests on.

- The company reading, with its source labels
- The personas and their dossiers
- The brand identity
- Documents you add

![](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026/illustrations/mm-illo-ask-personas.webp?width=1024&height=1280&name=mm-illo-ask-personas.webp)

Scale-up Sophie

Would “See your pipeline in one view” get you to book a demo?

Scale-up SophieMaybe. I’d book faster if it said I’d see my own numbers in the first call.inferred · from her dossier

Illustrative card with sample data

## What else can you do with a persona?

### Ask expert advisers

Get a CEO’s, a salesperson’s, a marketer’s or a customer-support view on an idea, grounded in what Mary knows about the company.

CEOSalesMarketingCustomer support

### See where their buyers gather

Event reports list where each persona’s buyers gather, by location. A persona becomes a list of places to be, not just a profile to read.

Event report · Scale-up Sophie

B2B marketing conferenceLondon

Revenue operations meetupManchester

Software growth summitDublin

Illustrative card with sample data

## Questions about personas

What is a buyer persona?

A profile of one kind of best customer: who they are, what they want, what worries them and what makes them say yes. Mary builds several for each company, each from evidence on its website.

What is an evidence-graded buyer persona?

It’s a buyer persona where every section is graded by the kind of evidence behind it and cites its sources. Marketing Mary grades each section as first-party (from the company’s own website), researched (from outside research, with sources) or synthesis (Mary’s reasoning, labeled as such).

What do I need to give Mary to get personas?

Only a web address. Mary reads the site, works out who the company sells to and builds several personas from the evidence. You correct anything afterward.

What if a persona is built on something wrong?

Correct the fact it rests on. Your correction is marked “added by you”, the original reading is kept so you can go back, and the next set of personas is built on your correction.

Can I talk to the personas?

Yes. Test a message with a persona, or ask an expert adviser for a CEO’s, sales, marketing or customer-support view. Every answer draws on what Mary knows about that company, and you can add your own documents.

Can Mary tell me where my buyers gather?

Yes. Event reports show where each persona’s buyers gather, with events listed by location.

## See the personas Mary builds from your website.

Join the early-adopter list and be one of the first to give Mary your web address.

[Join the early-adopter list](https://www.marketingmary.ai/join-our-waitlist?hsLang=en)[How Mary checks her work](https://www.marketingmary.ai/methodology?hsLang=en)

![](https://www.marketingmary.ai/hs-fs/hubfs/mm-2026-preview/marketingmary-logo-mark-only.png?width=259&height=155&name=marketingmary-logo-mark-only.png) Marketing Mary

How it works

- [Overview](https://www.marketingmary.ai/how-it-works?hsLang=en)
- [Personas](https://www.marketingmary.ai/personas?hsLang=en)
- [Articles](https://www.marketingmary.ai/content?hsLang=en)
- [The 90-day plan](https://www.marketingmary.ai/90-day-plan?hsLang=en)
- [How Mary checks her work](https://www.marketingmary.ai/methodology?hsLang=en)
- [Pricing](https://www.marketingmary.ai/pricing?hsLang=en)

Who it’s for

- [Small businesses](https://www.marketingmary.ai/for-small-businesses?hsLang=en)
- [Marketing teams](https://www.marketingmary.ai/for-marketing-teams?hsLang=en)
- [Agencies](https://www.marketingmary.ai/for-agencies?hsLang=en)

Company

- [Blog](https://www.marketingmary.ai/blog?hsLang=en)
- [Security](https://www.marketingmary.ai/security?hsLang=en)
- [Privacy](https://www.marketingmary.ai/privacy-policy?hsLang=en)
- [Terms](https://www.marketingmary.ai/terms-of-service?hsLang=en)
- [Contact](https://www.marketingmary.ai/contact?hsLang=en)

© 2026 Marketing Mary

Data hosted in the UK (London)

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