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Managedavailable now

We run Marketing Mary for you.

Our team uses Marketing Mary to plan, write and fix your website’s marketing every month. You approve everything.

An account manager at her desk reading a draft, with a wall calendar behind her and a stack of drafts, one tagged in terracotta

Illustrative card with sample data

Is Managed right for you?

You run the business and don’t have time for marketing.

Tell us about your business on a short call. We plan, write and fix each month, and you approve each piece before it goes live.

Your marketing team needs more hands.

We add writing and website fixes to what your team already does, in your brand voice, and every piece goes through your approval.

What do you get every month?

The same work Marketing Mary does, run by our team. Here’s a typical month for Harbour Supply, an industrial supplier.

  • Buyer personas (profiles of your best customers), with every line showing where it came from.
  • A content calendar, planned with you.
  • Articles written to the standard AI answer engines cite (tools like ChatGPT that answer questions directly): research first, then the draft, images and an automatic quality check.
  • Website fixes: the technical issues we find, fixed at no extra charge, within a fair-use limit we agree with you.
  • A monthly report in plain English: what was published, what was fixed, what’s next.

And a named account manager who runs it all.

Illustrative cards with sample data

How does Managed work?

Four steps. After the first month, steps 3 and 4 repeat.

A month calendar on a wall with short drafts pinned to some of the days, one pin in green
  1. 1

    A short call

    Tell us about your business, and roughly how much content you’d like each month.

  2. 2

    Mary reads your website, and we agree your plan

    We share what Mary found, with every source shown, and plan your calendar with you.

  3. 3

    Every month, we write, fix and report

    Articles to your calendar, website fixes as we find them, and a plain-English report at the end of the month.

  4. 4

    You approve every piece

    Nothing goes live until you say so.

What do you approve, and when?

Every piece comes to you as a draft. You can ask for changes as many times as you need, and nothing goes live until you approve it. Fixes are listed in your monthly report.

A hand initialing the corner of a printed draft, the initials in terracotta
  1. 1A draft comes to youWith its quality check and what it was written from.
  2. 2You ask for changesAs many rounds as you need.
  3. 3You approve itNothing goes live before this.
  4. 4It’s publishedWe publish it, or hand it over ready to publish.

Hollow steps are yours.

What a draft looks like when it reaches you

The top of a sample article, How long does it take to build B2B buyer personas?, with a Written from strip listing the brand identity, the company analysis, 3 personas and 12 research sources.
1What it was written from: your customer profiles, Mary’s reading of your business and the research.
Two must-fix findings in a sample quality check, each with what was expected, what was found and what to do.
2The automatic quality check. We fix anything it finds before the draft reaches you.
The reviewer’s six-point checklist for version 3 of a sample article, with a button that records the reviewer’s name and the time.
3The approval checklist, signed with a name and the time.

How much does Managed cost?

One price per piece of content. Website fixes are included, and you choose how often you pay.

Managed

AVAILABLE NOW

$250per piece of content

  • Most clients choose 2 pieces a week, about 8 or 9 pieces a month.
  • Website fixes included at no extra charge, within a fair-use limit.
  • A named account manager and a monthly report.
PAYMENT OPTIONS
Monthlystandard price
Quarterly, paid in advance2% off
12-month agreement, paid quarterly in advance7% off

Plus applicable taxes.

Book a call (opens in a new tab)

Managed is delivered by the Whitehat team, the company behind Marketing Mary.

Would you rather run it yourself?

MANAGED · AVAILABLE NOW

Our team runs Marketing Mary for you. You approve every piece.

$250 per piece of content, website fixes included.

SOFTWARE PLANS · LAUNCHING SOON

You run Marketing Mary yourself, with the same evidence and the same checks.

Free to Enterprise, pricing to be confirmed. Join the early-adopter list to be one of the first to try them.

Compare the software plans →

Questions about Managed

How is Managed different from the software?

With Managed, our team runs Marketing Mary for you: we plan, write, fix and report, and you approve. With the software plans, you run Mary yourself. Managed is available now; the software plans launch soon.

What does “a piece of content” include?

Research, writing, images, an automatic quality check and your revision rounds. You can ask for changes as many times as you need until you approve it.

Which website fixes are included?

The technical issues we find on your website, such as missing page titles or broken links. They’re fixed at no extra charge, within a fair-use limit we agree with you, and each one is listed in your monthly report.

Can I change how many pieces I get?

Yes. Tell your account manager and we’ll adjust your calendar. Most clients choose 2 pieces a week.

Do I need HubSpot or WordPress?

No. If your website runs on HubSpot or WordPress, we can publish approved pieces for you. For any other website, we deliver each approved piece ready for you to publish.

Who will I work with?

A named account manager from our team. They run your plan and calendar, send your monthly report, and are the person you talk to.

How do you get started?

Send us a few details, or book a call straight away.

Send an inquiry

Prefer to talk?

Book a short call at a time that suits you.

Book a call (opens in a new tab)

Clwyd will get back to you personally.

Want us to run it for you?

Book a short call and tell us about your business.