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Marketing Mary
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How it works

From your web address to a plan you can follow.

Give Mary your web address. Here’s everything that happens next, the screens you’ll see, and every point where you decide.

Join the early-adopter list Start with step 1

Illustrative cards with sample data. Harbour Supply is a fictional company.

What happens after you give Mary your web address?

Three stages. Mary does the reading and the writing. You check, correct and approve.

Stage 1 · Understand

How does Mary get to know your business?

  1. Step 1

    Give Mary your web address

    That’s the only thing she needs. There are no questionnaires and no setup forms. Each website becomes a project, and the project keeps every reading of that site, so you can compare one with the next.

    Illustrative card with sample data

  2. Step 2

    Mary reads every page she can reach

    She shows how many pages she’s found and read as she goes. When she’s done, you can see every page she read. Any page she couldn’t read is listed, not quietly dropped.

    Illustrative card with sample data

  3. Step 3

    Your company, explained

    Mary works out what you do, where you work, who you sell to, how you describe yourself and what proof you show, such as clients, case studies and certifications. Every line carries a label saying where it came from. Point at one to see the exact sentence and the page.

    How Mary checks her work →
    The Who they are panel for the sample company Brightmoor. Name, industry and location are stated on the website; markets served and target markets are worked out from the website; size signals were added by a person. A note says 3 things couldn’t be verified and aren’t shown.
    4 1 2 3
    1stated on your websiteCopied from one of your pages. 2worked out from your websitePieced together from several pages, which are listed. 3added by youYou corrected it. See step 4. 4couldn’t be verifiedLeft out, and Mary tells you how many.

    Real screen with sample data. Mary’s own best guesses carry a fourth label, “inferred”.

  4. Step 4

    Correct anything

    If Mary gets something wrong, change it. Your correction is marked “added by you” with your name and the date. Mary keeps her original reading so you can go back, and what she builds next follows your correction.

    A corrected fact. Size signals now read 38 people, marked corrected by you on Sep 3, 2026. A note shows who corrected it and when, what the analysis originally inferred, around 35 people, and options to edit, revert or see the history.
    1 2 3
    1Your name and the date go on the change 2What Mary first read is kept 3Edit it again, or go back to Mary’s reading

    Real screen with sample data

  5. Step 5

    Your best customers

    Mary writes buyer personas (profiles of your best customers): who they are, what they care about, what worries them and what makes them say yes. Each one shows how sure Mary is, which website it came from, and how much of it rests on your own pages.

    More about customer profiles →
    Four sample customer profiles: Scale-up Sophie, Content-Lead Callum, Procurement Priya and Ops-Minded Olivia. Each has a one-line goal, the website it came from, a confidence level and bars for first-party, researched and synthesis evidence.
    1 2 3
    1How sure Mary is: high, medium or low 2Which website the profile came from 3How much rests on the website itself, on outside research, and on Mary’s own reading

    Real screen with sample data

  6. Step 6

    A website health check

    For every page she reads, Mary runs about 60 checks, such as page titles, headings and broken links, and tells you plainly what to fix. She keeps “checked and fine” apart from “never checked”, so your site is never called healthy when nobody looked.

    Illustrative card with sample data

  7. Step 7

    Reports you can download

    Everything Mary found about your business goes into one report, with the sources included. Download it as a web page, Markdown or a PDF to share with your team or keep on file.

    What’s in the report
    1. Summary
    2. Your company and what you offer
    3. Products and services
    4. Your best customers
    5. Website snapshot
    6. How Mary worked, and her sources
    Web pageMarkdownPDF

Stage 2 · Create

How does Mary write for you?

  1. Step 8

    Your brand voice

    Before she writes anything, Mary proposes your brand voice (how your business sounds) from your website: your tone, who you write for, words you never use and anything every article must say. You accept or edit each field.

    More about articles →
    The brand identity for the sample company Brightmoor: how it sounds, its tone, what it is and isn’t, phrases it never uses and the disclaimer every article must carry. Each field is marked written by you.
    1 2 3
    1Each field shows whether Mary suggested it or a person wrote it 2What your business is, and isn’t 3Words you never use

    Real screen with sample data

  2. Step 9

    Articles, written, checked and approved

    Mary researches each topic first, then writes, adds images and checks the result. Articles are written to show up on Google and in AI answers such as ChatGPT. The check lists anything to fix in plain words. Then a named person approves it against a six-point checklist. Once approved, it’s locked, and any change starts a new version.

    More about articles →
    Mary writing a sample article in four steps: Researching, done with 12 sources found; Writing, at section 3 of 6; then Creating images and Checking quality.
    1Researched, then writtenEach step is shown as it happens.
    The check on a sample article: two must-fix findings, each with what was expected, what was found and what to do.
    2Checked before you see itMust fix, should fix, and passages worth a second look.
    The reviewer’s six-point checklist for version 3 of a sample article, with a button to confirm all six have been checked, which records the reviewer’s name and the time.
    3Approved by a named personSix points, signed for that version.

    Real screens with sample data

Stage 3 · Run

How does Mary keep your marketing running?

  1. Step 10

    Your 90-day plan

    Mary builds a 90-day plan from everything she’s learned, sized to the hours you actually have. Then she carries it out piece by piece. Each piece is drafted when it’s due, checked, and waits for your OK. You can change the plan whenever you like.

    More about the 90-day plan →

    Illustrative card with sample data

  2. Step 11

    Ask your customers, and expert advisers

    Try a headline or an offer on your customer profiles before you publish it. You can also ask expert advisers for a CEO’s, a salesperson’s, a marketer’s or a customer-support view. Every answer draws on what Mary knows about your business, and you can add your own documents.

    Two empty chairs facing each other across a low table, a green profile card propped on one

    Illustrative card with sample data

  3. Step 12

    Many clients in one account

    If you look after more than one business, each website gets its own project, with a switcher between them. It’s built for agencies running many clients.

    For agencies →
    The project switcher listing three sample client projects: Brightmoor with an analysis running, Harbour Supply with 3 analyses and Fenwick & Co with 1 analysis, plus a link to start a new project.
    1 2
    1One project for each website 2Start a new one whenever you need it

    Real screen with sample data

What do you approve, and when?

Mary never publishes anything on her own. These are the points where you decide.

  1. Mary explains your business and your customers You check it, and correct anything Any time, as often as you like.
  2. Mary proposes your brand voice You accept or edit each field Before she writes anything.
  3. Mary writes and checks each article You approve it, or ask for changes Against a six-point checklist.
  4. Mary drafts each piece of the plan when it’s due You approve it before it goes live And change the plan whenever you like.

What if Mary can’t find something, or you reach your limit?

She tells you what she couldn’t find

Anything Mary couldn’t check is left out, and the screen says how much. Pages she couldn’t read are listed.

Limits are shown before any work starts

Each plan has a monthly allowance. Mary shows what a piece of work will use before she starts, warns you as you get close, and stops at the limit rather than running over. No surprise bills.

Illustrative card with sample data

Questions about how Marketing Mary works

What do I need to give Mary?

Only your web address. Mary does the reading, and you correct anything she got wrong afterward.

What happens if Mary gets something wrong?

You correct it. Your correction is marked “added by you”, Mary keeps her original reading so you can go back, and what she builds next follows your correction.

Does anything go live without my approval?

No. Every article and every piece of the 90-day plan is checked, then waits for a named person to approve it against a six-point checklist.

What’s the difference between “checked and fine” and “never checked”?

“Checked and fine” means Mary ran the check on that page and it passed. “Never checked” means the check didn’t run, so Mary makes no claim either way.

Can I download what Mary finds?

Yes. The report downloads as a web page, Markdown or a PDF, with its sources included.

How do usage limits work?

Each plan has a monthly allowance. Mary shows what work will use before she starts, warns you as you get close, and stops at the limit rather than running over. Plans run from Free to Enterprise; pricing is to be confirmed.

See what Mary finds on your website.

Join the early-adopter list and be one of the first to try Mary on your own website.

Join the early-adopter list

Plans from Free to Enterprise · pricing to be confirmed